According to Intebrand’s newly released 2013 Best Global Brands, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year.
After 13 years as the No. 1 global brand, this is the first time since Interbrand began publishing their Best Global Brands report that Coca Cola not ranked in the top spot, coming in at No. 3 on this year’s top 100 list.
To evaluate a brand’s value, Interbrand examines the brand’s financial performance, influential power and, “The strength the brand has to command a premium price, or secure earnings for the company.”
According to the report, technology companies dominated this year’s list, with Face book (#52), Google (#2), Apple (#1) and Amazon (#19) identified as 2013′s “Top Rising Brands.”
Best Global Brands Ranking 2013:
RANK BRAND
1 Apple
2 Google
3 Coca Cola
4 IBM
5 Microsoft
6 GE
7 McDonald’s
8 Samsung
9 Intel
10 Toyota
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