Mobile music streaming service Nokia MixRadio, this week announced the addition of 30 millionth track to its international catalogue. The track, ‘Ma Tegi Hena’ is by Lebanese artist Nancy Ajram and is from the forthcoming album Nancy8. Currently, the South African service boasts an impressive 24 million tracks locally.
“It is very telling that the track that takes MixRadio through this significant milestone comes from an artist from the Middle East, with 9 million Facebook likes and over 180 million video views, yet relatively unknown in a number of markets globally. Introducing music lovers to new songs is a key aspect of MixRadio. Nokia MixRadio tailors this huge catalogue of songs to the unique tastes of each of our listeners, making it the simplest and most personal music experience,” says Dominique Silva, Nokia’s head of entertainment for Africa.
Nokia MixRadio takes people straight to the music with its ‘Play Me’ button, delivering a personalised radio station that is unique to every user. The service encourages user personalisation with a simple ‘thumbs up’, ‘thumbs down’ mechanic and artist ‘favourite’ features that hone the music selections it delivers. The service also offers hundreds of expert and celebrity curated mixes free of adverts, sign ups or subscriptions. Mixes can be saved for offline listening during times without signal such as underground travel, as well as reducing data use and costs.
Nokia MixRadio is available to Nokia Lumia owners in 31 countries, making it the most global personalised streaming service in the world. It can be downloaded on the Windows Phone Store and non-Lumia owners can trial the service by visiting www.mixrad.io.
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