Tuesday, 29 April 2014

Victoria on building a successful fashion empire

Posh likes to keep her head down, work hard and focus on what she’s doing businesswise. PHOTO: FILE
LOS ANGELES: 
Model-turned-designer Victoria Beckham shared that there was a time when she knew she was jested at, but while people were busy laughing at her, she was building a successful career for herself in fashion.
The 40 year old said it was a struggle to make her mark in the fashion industry after her initial rise to prominence due to her pop music career. “For a long time there, I was a bit of a laughing stock. And while everybody was busy laughing, what was I doing? I was laying the foundation to what I have in place now,” said Beckham.
The mother of four also said it’s good she doesn’t have to rely on advertising. “It’s a double-edged sword, really. The most valuable part of being famous is that you have a voice and people will listen. I can get a lot of attention. I don’t have to rely on advertising campaigns,” she added.
The designer made her grand debut at New York Fashion Week in 2008 and said the fact that everyone thought she would fail took some pressure off her. “Everybody said, ‘Well, it’s never going to work because a celebrity can’t make a [clothing] line’. Everyone thought it was going to be rubbish [and that took] the pressure off a little bit. I didn’t go into this to prove anything to anybody other than myself,” stated Beckham.
Posh, who recently celebrated her 40th birthday, isn’t a fan of celebrity life and feels she’d rather focus on her successful fashion empire. “I like to keep my head down, work hard and focus on what I’m doing businesswise. I like to try and control how much I’m seen. I don’t want to go out and be photographed every day, you know,” she said.

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