Long-time Johnny Rockets franchise partners Al Fares Restaurant Group, LLC, operated by Wael and Zaher Samman, has unveiled the newest Johnny Rockets restaurant in their impressive portfolio – the 1300 square-foot eatery with indoor and outdoor seating in the popular Jumeirah Centre shopping mall in the coastal residential area of Jumeirah in Dubai, UAE. The term Jumeirah, which literally means “beautiful” in Arabic, is primarily an upscale residential area frequented by locals, expatriates working in the emirate and tourists visiting Dubai. Al Fares Restaurant Group debuted their flagship UAE Johnny Rockets restaurant in 1996 in Jumeirah at Jumaa Al Majid complex on bustling Beach Road, which closed at the end of its lease in August 2013.
On this occasion, Wael and Zaher Samman, master franchisees of Johnny Rockets UAE commented: "We are delighted to open this restaurant in Jumeirah Center across from our very first location that we opened back in 1996. Jumeirah Beach Road is and will always remain at the heart of Dubai. We must admit that since 1996, many things have changed in Dubai, particularly in the food and beverage industry. It seems like every major franchise from all over the world has set up shop here. This is a clear indication as to the importance of this city, and the UAE in general. When we first opened here almost two decades ago, we never thought that down the line we would have 14 restaurants in the UAE. However, the almost incredible boom Dubai has witnessed this past decade alone, and the influx of international companies have created fantastic opportunities for both businesses and consumers. This has created the perfect example of healthy competition. People now have an unprecedented wide array of restaurants to choose from, and therefore, restaurant operators have to make the extra effort to bring in, and retain their customers. As pioneers in the industry, we at Johnny Rockets have maintained an edge over other concepts in the sense that we offer a true original diner experience that no other concept does. Our meat is fresh and never frozen. We use only the highest quality produce and ingredients, and in almost two decades of operation, we have never cut corners or compromised on the quality of our food and the service we offer. This is what has allowed us to grow and prosper in this extremely competitive market."
Like the Ten that preceded it, the new location in Jumeirah brings the concept of Americana to the UAE with the same flavorful food, friendly service and fun, timeless ambiance that residents and area visitors have enjoyed for the past seventeen years. The all-American menu features made-to-order hamburgers, American fries served with the signature ketchup smiley face, hand-spun shakes and classic sandwiches. Dancing servers, twirled straws and upbeat tunes from the past eight decades round out the unique interactive guest experience.
“The thrill of re-opening Johnny Rockets in beautiful Jumeirah proves our commitment to the development of this area and our passion for the brand,” said franchise partners Wael and Zaher Samman. “We take pride in having delighted Johnny Rockets guests in the UAE, since 1996, and we look forward to delivering on our Guest Promise for many years to come.”
Longtime Johnny Rockets franchise partners, Wael and Zaher Samman received the company’s International Award for Outstanding Development in 2012 and now operate 11 restaurants in Abu Dhabi, Dubai, and Ras Al Khaimah. In June, they introduced Johnny Rockets to the Corniche waterfront area, which marked their second Abu Dhabi restaurant since opening Yas Marina Circuit in August 2012. Dubai locations include Dubai Marina, Mall of the Emirates, Sheikh Zayed Road, The Village in Dubai Mall (2), Mirdif City Centre, J3 Royal Mall and Jumeirah Centre, as well as Al Hamra Mall In the emirate of Ras Al Khaimah which opened last month. Three more restaurants in the UAE are scheduled to open within the next two months, and their first restaurant in Oman, in the capital city of Muscat, is slated for mid 2014.
The new Johnny Rockets is located on the prime Jumeirah Beach Road strip in Jumeirah Centre, the first mall to be built along Beach Road. The two-story shopping and entertainment center services all corners of Dubai, including the surrounding communities of Jumeirah, Al Wasl and Umm Suqeim. Anchored by Tim Hortons, Costa Coffee, Benetton, Sun and Sand Sports, Harvest Home and The Body Shop, the mall boasts almost 50 retail outlets, many of which provide one-of-a-kind retail concepts not found elsewhere in the city.
The new Johnny Rockets restaurant in Jumeirah seats approximately 55 people in its 1300 square-feet of indoor and outdoor retail space. Jumeirah Centre is located at Jumeirah Road, Jumeirah 1
Dubai, United Arab Emirates. Johnny Rockets is open seven days a week from noon to 2 a.m.
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