Sony PS4 wins over Microsoft Xbox One

Though it has not been released yet, but stage has already revealed the winner in attracting the new generation. The PlayStation 4 or PS4!

Microsoft’s Xbox One is already released yet it has comparatively failed to get noticed by the ‘smartphone’ generation.

The Japanese giant Sony is releasing much awaited PS4, could be the biggest release in the gaming industry.

Setting aside all the technical details, the simple objective of this writing is to analyse the communication campaign of both the companies to get big chunk of the youths across the world.

Xbox One – The Living Room Experience to ‘Invitation’

With its multiple functions and features, its a more ‘The Living Room Experience.’ Facial and voice recognition- enabled, Kinect camera, TV adaptation and some other features make it a family-oriented product.

Same thing was adopted in the campaign, resulting in lesser interest from the primary target audience, ‘Gamers.’

The anger from gamers over some Xbox One functions compelled Microsoft to reconsider its strategy.

The revitalization comes in form of ‘Invitation’ to get the attention of young generation and gamers. The series feature is a series of characters from video games taking everyday people from their average lives.

“The ad resonates as a machine that everyone has a right to play, young or old. The same message is given in recent times with brands like Apple and Google,” VoxBurner reports.

‘This Is For The Players’ – PS4 comes with Pure Gaming Experience

PS4 totally comes with pure gaming experience focusing the core gaming community. Even Sony has ignored the introduction of camera with face and voice recognition features.

Vox Burner states: “One of PlayStation 4’s most advertised features is recording video clips of the game being played – sharing the best scores from EA Sports or the best tactics in other games has always been popular. From its announcement, ads have always been about the games. So, what’s Sony’s last message before launch?”

In short, Sony grabs the attention of young gamers and pure gamers. Microsoft grabs attention of ‘all but none.’

- See more at: http://www.thetechnotribe.com/story/4174/sony-ps4-wins-over-microsoft-xbox-one-at-least-in-communication-campaign/#sthash.ZgvD3I0s.dpuf