Thursday, 22 May 2014

Skycorp will try to awaken NASA's 1978 sleeping satellite

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An artist's rendering of ISEE-3.NASA
In 1978, a then-state-of-the-art spacecraft was launched by NASA and the European Space Agency and tasked to study the solar wind -- a stream of plasma and other particles released from the sun that can reach speeds up to 500 miles per second.
The International Sun-Earth Explorer (ISEE-3) took up orbit in a belt known as the Lagrangian 1 (or L1), an area between the Earth and the sun where the pull of the two bodies on each other creates the ideal conditions for a stable orbit.
For six years it beamed back information about the solar wind using an S-band frequency (part of the microwave band of electromagnetic waves) about once every 40 minutes. Then, in 1984, it got a name change and a new mission. It was redubbed the International Cometary Explorer and sent off to gather data about two comets: Giacobini-Zinner (whose tail it passed through in 1985) and Halley, which it observed the following year.
The craft was ordered to shut down in 1997, but in 2008 the international Deep Space Network made contact with ISEE-3 and discovered that it was still operational.
Using that knowledge, along with the fact that the satellite will be passing by Earth at its closest point in almost 30 years this August, a cash-strapped NASA has signed a contract with private space-exploration company Skycorp to do what it couldn't with its own budget: attempt to revive and redirect ISEE-3.
The agreement is what's known as a Non-Reimbursable Space Act Agreement (NRSAA) and it is the first time such an arrangement has been made by NASA for a spacecraft it's no longer using, according to a statement released Wednesday. The agreement lets NASA share technical information about the satellite with Skycorp to help the company complete its mission.
And what exactly is that mission?
Skycorp plans to make contact with ISEE-3, put it back into its original orbit, and get it back to monitoring the solar wind. To fund the efforts, Skycorp raised an initial $125,000 on crowdfunding platform RocketHub and is now seeking a stretch goal of $25,000 more.
"As we developed the software, hardware, and procedures needed to contact and command the ISEE-3 spacecraft, it became clear to us that getting additional information on the precise location of the spacecraft was of great value," Dennis Wingo, Skycorp CEO, and Keith Cowing, a former NASA worker who is co-lead of the reboot project, said in an update on the fundraising page. "The best way to do that is to use NASA's DSN (Deep Space Network). Since NASA is not funding our project, we'd need to pay them for this activity. Based on the time we'd need to use the DSN, $25,000 is a very good estimate."
Skycorp has not yet reached its final goal of $150,000, but the team was in fact able to secure some time on NASA's Deep Space Network by attaching a radio unit to the Arecibo telescope in Puerto Rico and, according to a report in Motherboard, was able to connect with ISEE-3 on May 19.
As for what's next, Cowing told Motherboard's Ben Richmond: "Sending it a tone, and if the spacecraft responds with that tone, then we know at that basic level that the spacecraft can send and receive information. If we can't get that, it's game over. But after that we'll repeat that a number of times and get more complex so we make sure we have that worked out."
They'll also need to figure out how to use new tech to talk to old tech. "It has a processor, which is hardwired to do certain things," Cowing told Richmond. "It doesn't remember anything. You just tell to do a task and that's it. Your toaster is smarter than this thing."

Time-lapse of 9/11 Memorial Museum build will inspire you

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Video screenshot by Anthony Domanico/CNET
Since the devastation of 9/11, the US has been in a state of recovery. Shortly after the attacks, EarthCam CEO Brian Cury installed a webcam at New York's Ground Zero to document the progress at the site. Since then, he's installed several other cameras around the location that capture the recovery efforts from multiple angles and has released a few videos as progress has been made.
With the 9/11 Memorial Museum having opened to the public on Wednesday, EarthCam released an official 9/11 Memorial Museum Tribute time-lapse video to show the world the recovery made in just a decade. The video covers the period from October 2004 to May 2014, and it's truly inspiring to watch just how far we've come in such a short period of time.

Make a quiet call in this phone-shaped chair

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Go ahead, have a seat, and make a call.Ruud van de Wier
The world is buzzing all around you. People are talking, shuffling, and making noise. You just want to turn down the ambient volume a little so you can make a quick phone call in peace. This is when theFirst Call chair comes to the rescue, offering a place to park your butt and use your phone while blocking out a bit of the outside world.
Besides looking like an old phone handset, the design creates a sort of hood around your head, muffling outside noises. It's like a cone of silence you can sit in. It's the creation of Dutch designer Ruud van de Wier.
Quite a bit of thought went into the design. You might look at it and think it doesn't look super-comfortable for lounging in. You would be right. It's built to encourage short conversations, not for chilling out for extended periods of time. The designer sees it working for open-floor-plan offices, waiting rooms, shops, and airports. Pretty much anyplace a person could use a few minutes of relative quiet to make a quick call.
Gabbing in classic-phone style is going to cost you. The chair is priced around $5,000 from Easy Noise Control, a company that provides noise-damping solutions. It's available in a rainbow of different color combinations and can be paired with matching wall panels to further reduce ambient noise around the furniture.
The old-school looks of the chair should also make for a good conversation starter for kids who have never seen a phone with a handset like that. Older adults may have to take some time to explain how we once all had tethered phones you couldn't fit in your pocket.

HP drops $100 quad-core Android tablet into US market

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$100 gets you a quad-core HP 7 Plus tablet.Hewlett-Packard
Quad-core doesn't get much cheaper than this.
That would be the $99.99 HP 7 Plus, which is now available in the US market, after debuting in Europe a few months ago.
The quad-core processor is a 1GHz A31 provided by Allwinner Technology. The chip is based on the somewhat dated ARM Cortex A7 architecture.
So it's not the fastest mobile processor on the planet, but it gets the job done for $100.
Other specs for the Hewlett-Packard tablet include the Android 4.2.2 Jelly Bean operating system, 1 GB of SDRAM, 8 GB of storage (eMMC), 802.11b/g/n Wi-Fi, over 5 hours of battery life, a microSD slot, and a 7-inch diagonal IPS 1,024 x 600 display.
HP also sells the $150 Slate 7 based on a quad-core Nvidia Tegra 3 processor.

Apple dethroned by Google as world's most valuable brand

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The most valuable man in the world.TED 2014/YouTube screenshot by Chris Matyszczyk/CNET
They'll be spitting white rage in Cupertino tonight.
Why? Because Google has been declared the most valuable brand in the world. Which means Apple is no longer.
Research company Millward Brown has decided that this is true. And when a research company decides, you can't really argue.
Indeed, looking at the research results, the evidence is quite painful. Apple's brand value has diminished by 20 percent to a mere $148 billion. Meanwhile, Google's has soared by a fulsome 40 percent to $159 billion.
How much closer Apple would have been if it had persuaded a jury to force Samsung to donate $2.2 billion to Apple's coffers for alleged copying of its patents.
Millward Brown's Global BrandZ (there's nothing like research that has its own brand called BrandSomething) director Peter Walshe explained Google's soaring presence to the Telegraph: "To gain more of our mind-space brands such as Google are making ambitious plays across existing category boundaries."
Yes, Google has self-driving cars, balloons and quite frightening glasses. Apple has, well, phones andtablets and PCs. We've been there and done those.
Technology as a whole continues to perform very well in such estimations.
Maintaining its third place was IBM. And fourth was Microsoft. AT&T was eighth, two places above Amazon, which still has to smoke its way past Marlboro.
Perhaps the most surprising presence was Chinese Web portal Tencent at Number 14. Facebook was 21st and Samsung 29th.
You might be wondering how Millward Brown calculates these various positions. Well, it uses a tool called Optimor. This, of course, is a proprietary tool whose ingredients are closely guarded. The data is allegedly culled from "150,000 interviews with consumers from around the world."
The company revealed in its Top 100 Most Valuable Global Brands Report that the value of the world's most important brands has increased by 12 percent.
Millward Brown believes that what is unique about its approach is "the recognition that in all markets a small number of consumers account for a large proportion of sales. Loyal consumers are more valuable to a brand than occasional users, a crucial factor when analyzing brand value."
Those who favor Google will clearly believe that the marauding bands of those wearing funny glasses are loyally proving just how far Google's brand value has soared. Even when theyantagonize restaurant owners and get into fights in bars.
Those who favor Apple will be perplexed because, in their estimation, no other brand gets such hordes of loyal, if demented, fans sleeping in the streets, waiting to buy the latest gadget, as Apple does.
Those who favor cynicism will note that Millward Brown is part of the WPP group, some of whose agencies work with Google.
You could, though, just think of it as another day in research, which always provides us with things to talk about.

Could wearable tech read minds to sell ads?

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She really wants a vacation for two in Malta.Google/YouTube screenshot by Chris Matyszczyk/CNET
You're feeling a little depressed, aren't you? How about a bit of Hershey's chocolate to cheer you up?
Your stress indicators are off the charts. Did you know Marie's massage parlor is just a three-minutes walk from here?
These are just a couple of the conversations your wearable gadget could be having with you in the not too distant future.
Yes, they seem like one-way conversations. But in fact, it's perhaps not too far-fetched to think that wearables like Google Glass might one day be able to communicate with your brainwaves in order to give you what you really, really want. And need. And are desperate for but just don't know it.
There are already various companies developing technology that will scan your brain, process the information, discern your every last feeling -- good and bad -- and attempt to satisfy you in ways you didn't think possible.
There's Personal Neuro, for example, which has the meaningful tagline: "Your mind at your fingertips."
Personally, I wish my mind was elsewhere more often than not -- and certainly nowhere near my fingertips. Personal Neuro, on the other hand, believes that with its fingertips massaging your membranes, your life will take on a new hue.
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A rendering of Personal Neuro's Wearable Environment, featuring a brain-scanning gadget paired with a Glass-like device.Personal Neuro
You might, though, blanch a touch at some of the brain-thoughts offered by Personal Neuro founder Tony Gaitatzis.
Speaking to blog DeZeen, Gaitatzis said: "The potential is incredible and hypertargeted to the point where it is no longer advertising."
What is it then? It's your real life, that's what.
His company's PND Wearable monitors your mood, your stress levels, and other measurable aspects of your inner being. It uses electroencephalography (EEG) technology, which, says Gaitatzis, "has actually been around for about 100 years." The difference now is that advanced computing can bring a speed to the process that was unimaginable in 1914.
Gaitatzis believes that the information his wearable provides could be used by advertisers for location-based targeting of those wearing Google Glass.
In essence, if you put together emotional and health data with the real-time activity of a human being as monitored by Glass or some other such wearable, instant advertising could be infinitely precise -- not merely in terms of demographics and geography, but in terms of your exact mood at that moment.
After all, your Google Glass knows where you are, what you've been searching for, and, of course, the kind of pictures you've been taking. Add brain-scanning technology to that and the whole caboodle can become simply a part of you.
The question is whether you even need to know it's happening. The fact that your glasses recommend something that makes you feel better enhances your relationship with the gadget and the technology behind and within it.
For many humans, this will be enough.
Gaitatzis compares it to having your own personal trainer with you at all times, which is a peculiar, but not entirely unattractive notion.
Currently, the idea that a wearable might actually be an advertising platform could frighten some to the point of wondering whether that would be legal or ethical. The whole area of neuromarketing can inspire creepy fantasies of mental manipulation. And knowing that such things seem to be increasingly more feasible makes it worse.
Google currently forbids advertising on Google Glass. A company spokesperson told me: "As our Terms of Service makes clear, Glass doesn't allow for ads, nor does it allow Glassware (i.e., Glass applications) to transmit any user data to any advertising or marketing provider."
This is indeed made plain in Glass' terms of service: "You may not use user data from your Glassware for advertising purposes. You may not sell or transmit any user data received from your Glassware to a third-party ad network or service, data broker, or other advertising or marketing provider. For the avoidance of doubt, user data from the Glassware may not be used for Third-Party Ad Serving ('3PAS')."
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From meditation aid to retail-therapy assistance?Personal Neuro
With tech companies, though, terms of service can often have term limits. Suddenly they change. Suddenly, they're the opposite of what they were yesterday. And Google is, after all, an advertising company more than anything else.
Could it be, I wonder, that it prefers the technology to be adopted first and the dealing to occur a little later?
Moreover, here, for example, is a Google patent that talks about tracking people's gaze, in order to get inside the viewer's head.
This line from the patent is especially edifying: "A gazing-log tracking the identified items viewed by the user is generated." This would seem, essentially, to be a running record of everywhere you might be looking. Everywhere.
It's also hard to forget that Google is the company that openly looks forward to humans having microchips inserted into their heads.
Every piece of advertising is, in its way, manipulative. Once upon a time, there was fear about hidden persuaders who twisted your mind so that you would twist a certain brand's bottle-top.
But if Google Glass survives its current emotional blip to become a normal piece of wearable tech -- inspiring, no doubt, all manner of similar products -- it's inevitable that tracking moods, thoughts, feelings, and opinions in real time will be a core excitement for engineers and marketers.
Gaitatzis appears to feel little moral dilemma. He says his technology monitors the things you may not really know are happening. So what would be wrong with knowing that you have an antipathy to a particular store, knowing that you're near that store, and therefore offering you an ad from a direct competitor?
For him, there is one sacrosanct element of his wearables: "This technology can't read your thoughts, so that part of you is still very private."
The feelings that it measures he describes as simply a "reality check."
(Personal Neuro also says, in a promo video for the PND Wearable Environment, that "user-data security and privacy are two of our primary concerns, and both are aspects of this technology that we have put a lot of effort into." One hopes they've put a bit more effort into these concerns than they've put into the video itself -- it would no doubt yield interesting gaze-tracking logs for its participants.)
What fascinates me is how accurate it might all be. What if all the technology in the world isn't so good at discerning your true state of mind? Let's face it: friends, lovers, and psychologists routinely fail at this task.
I dream of the day when I am standing in the street and forcefully telling my Google Glass: "No, I don't want a bloody dulce de leche ice cream. I'm not hungry and it's 27 degrees and snowing, dummkopf."

Patent reform bill targeting patent trolls shelved in Senate

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US Sen. Patrick Leahy (D-Vt.).US Senate
A patent reform bill that many tech companies hoped would rein in patent trolls has been put on hold after lawmakers were unable to reach agreement on some details.
Senate Judiciary Committee Chairman Sen. Patrick Leahy (D-Vt.) announced Wednesday that the bill was being removed from the committee's agenda after weeks of negotiations failed to reach a consensus on changes to it. Similar to a bill overwhelmingly approved last year by the House of Representatives, the Patent Transparency and Improvements Act aimed to reduce patent litigation brought by patent assertion entities, also known as patent trolls.
"Because there is not sufficient support behind any comprehensive deal, I am taking the patent bill off the Senate Judiciary Committee agenda," Leahy said in a statement that laid the blame for the bill's demise at the feet of "competing companies on both sides of this issue [that] refused to come to agreement on how to achieve that goal."
Despite Wednesday's removal of the bill from the committee's agenda, Leahy left the door open to resume reform efforts if a deal were eventually reached.
"If the stakeholders are able to reach a more targeted agreement that focuses on the problem of patent trolls, there will be a path for passage this year and I will bring it immediately to the committee," Leahy wrote.
In addition to retailers and financial institutions, Google and Cisco Systems supported the legislation they hoped would curtail what they consider frivolous lawsuits brought by companies that exist for the purpose of collecting patents and filing lawsuits against the patents. Opponents of the legislation argued that it would create hurdles that would only stymie small inventors looking to defend their patents from large, well-funded companies.
"Unfortunately, there has been no agreement on how to combat the scourge of patent trolls on our economy without burdening the companies and universities who rely on the patent system every day to protect their inventions," Leahy said in a statement. "We have heard repeated concerns that the House-passed bill went beyond the scope of addressing patent trolls, and would have severe unintended consequences on legitimate patent holders who employ thousands of Americans."
Like the House bill, which passed by a 325-91 vote in December, the Senate bill included a fee-shifting provision that would allow courts to award reasonable attorneys fees and other expenses to the prevailing party if the claims brought against it were not legally justified.