Wednesday, 5 March 2014

Robben: Wenger is a bad loser

Robben: Wenger is a bad loser
The Netherlands international remains furious that the French coach suggested that he was guilty of playacting after being fouled by Wojciech Szczesny at the Emirates last month
Bayern Munich winger Arjen Robben has accused Arsenal boss Arsene Wenger of being a bad loser.

The Dutch attacker remains upset that the French coach alleged that he had dived to win the penalty that resulted in Gunners goalkeeper Wojciech Szczesny being dismissed in the first half of the Bavarians' Champions League victory at the Emirates last month.

Indeed, Robben has not only denied that he was guilty of playacting, he has also claimed that he was lucky to have avoided "serious injury".

"Shivers went down my spine when I saw footage of the foul again. Things could have gone horribly wrong. I have been quite lucky," the former Chelsea winger told De Telegraaf.

"Wenger's comments are typical for a losing coach. I don't care much about it, because it's not the first time he acts like this.

"It was a pretty scary moment for me. I picked up a serious injury in December after a similar foul from Augsburg's goalkeeper."

The second leg of the Champions League last-16 tie between Bayern and Arsenal is scheduled to take place at the Allianz Arena on March 12.

Barcelona skipper Puyol calls press conference amid exit rumours

Barcelona skipper Puyol calls press conference amid exit rumours
Speculation is rife that the veteran is set to make a dramatic announcement about his future with either the Blaugrana or Spain
Carles Puyol has called a press conference for Tuesday afternoon 16:00CET amid rumours that he could leave Barcelona this summer.

A number of recent reports have claimed that the experienced defender is contemplating either retiring from professional football at the end of the season - or leaving for a MLS club come June.

Puyol has so far been reluctant to discuss his plans for the future, but he could now make an announcement on his long-term plans.

The 35-year-old has made nearly 600 appearances in all competitions for Barcelona since making his official first-team debut in 1999-200, but he has made only five La Liga appearances so far in 2013-14 because of a succession of injuries.

Meanwhile, other sources suggest that the centre-back could announce his retirement from international football in order to focus on Barcelona.

He has represented Spain 100 times at senior level and was part of the team that won the European title in 2008 before being crowned world champions in 201

Tuesday, 4 March 2014

Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy


It's no accident that Ellen DeGeneres used a Samsung Galaxy Note. The WSJ's Min-Jeong Lee has the details. Photo: ABC
Samsung Electronics Co. 005930.SE -0.75% spent an estimated $20 million on ads to run during breaks in the Academy Awards broadcast on Sunday night. But Samsung may have got more promotional mileage from Oscars host Ellen DeGeneres during the show itself.
Ms. DeGeneres toyed with a white Samsung phone during the broadcast, including when she handed a Galaxy Note 3 to actor Bradley Cooper so he could take a "selfie" photo of himself and other stars including Brad Pitt, Meryl Streep, Kevin Spacey and Jennifer Lawrence surrounding the host.
While the stunt felt spontaneous, it wasn't entirely unplanned. As part of its sponsorship and ad pact for the Oscars with ABC, the TV network airing the show, Samsung and its media buying firm Starcom MediaVest negotiated to have its Galaxy smartphone integrated into the show, according to two people familiar with the matter. ABC is a unit of Walt Disney Co. DIS +2.67%
Samsung gave ABC smartphones to use during the broadcast and was promised its devices would get airtime, these people said. At least one of the product plugs was planned: during the "red carpet" preshow, ABC ran a clip of six aspiring young filmmakers touring Disney Studios. The group were seen in the video using Samsung devices.
The origin of the "selfie" shot was a little different. Ms. DeGeneres, in the days leading up to the broadcast, decided she wanted to take "selfies" during the show and ABC suggested she use a Samsung since it was a sponsor, another person familiar with the matter said.
During rehearsals Samsung executives trained Ms. DeGeneres on how to use the Samsung Galaxy, two people familiar with the matter said.
"It was a great plug for the Samsung brand," said Allen Adamson, managing director at Landor Associates, a branding firm owned by WPP PLC. "Ellen's selfie is going to be more impactful than their commercials. You can't buy that magic of going viral," he added.
Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium.
But it has become a more popular marketing technique in recent years as ad-skipping via digital video recorders has prompted marketers to look for ways to break free of the confines of the commercial break.
Oscars host Ellen Degeneres set a record for most retweets during the Oscars telecast. Who else were the social-media winners and losers at the Oscars? David Neuman, social-media manager at Prime Visibility, joins digits. Photo: Twitter.com/TheEllenShow.
Ad-skipping is far less common during an event like the Academy Awards, which most viewers are watching live. Even so, advertisers say, product placement combined with ad buys help viewers better remember the products being promoted.
At the same time, TV networks typically reserve such product placement for big spending advertisers, media buyers say. Samsung was one of the biggest sponsors of this year's Oscars broadcast, buying five minutes of commercial time.
While Samsung declined to comment on the financial details of its ad deal with ABC, ad tracker Kantar Media estimates that advertisers were paying roughly $1.8 million for 30 seconds worth of Oscar ad time this year.
That implies Samsung could have spent $18 million on ad time this year. By comparison, the company spent a total of $24 million advertising on the Oscars since 2009, according to Kantar.
Samsung paid big amounts to be an Oscars advertiser and appear on stage. But host Ellen DeGeneres also used an iPhone backstage. Getty Images
The cost of the product placement was included in Samsung's overall package, said one person familiar with the situation.
Helping reinforce the value of the plug was Ms. DeGeneres' tweeting of the selfie. It was retweeted nearly 3 million times as of Monday afternoon. While the tweet didn't mention Samsung, the fact it was taken by a Samsung phone was clear on the TV screen at the time.
At one point Samsung was getting about 900 mentions a minute on social media, according to Kontera, a company that tracks content on social media sites.

The Science Behind the Selfie

The president has done it, the pope has done it and let's be honest, we've taken selfies, too. What can selfies teach us about our culture and technology? Professor Lev Manovich from the Graduate Center at City University of New York joins Digits with a look.
Still, as the lines between entertainment and advertising continue to blur ad experts warn that these overly promotional gimmicks could turn off consumers.
So far, there has been few complaints about Samsung's Oscar plug. Kontera said that 23% of the online commentary around the "selfie" on social media has been positive and about 69% of the comments have been neutral. Only 8% of the comments were negative, the company added.
The Samsung stunt didn't come off without a hitch: many people were quick to note onTwitter TWTR +1.45% that the Oscar host was also tweeting during the evening with rival Apple's iPhone.
Samsung declined to comment about Ms. DeGeneres' iPhone usage.
Samsung wasn't the only brand that got a big plug last night. Ms DeGeneres ordered pizza for some in the audience from Big Mama's and Papa's Pizzeria in Los Angeles.
The boxes carried a Coca-Cola logo, which didn't advertise during the program. Rival Pepsi was an Oscar advertiser.
"Big Mama's and Papa's Pizzeria getting a thank-you note tomorrow," read a tweet sent out last night from Wendy Clark, Coca-Cola's senior vice president of integrated marketing communications.

Row rages over safety of Japanese nuclear plant

Row rages over safety of Japanese nuclear plant
Japan's nuclear regulators and an atomic energy company are locked in a battle over the safety of the Tsuruga plant. Environmentalists say it is a test case for the future of nuclear energy in the country. Twenty-six months after the disaster at the Fukushima Dai-Ichi nuclear plant, virtually all of Japan's nuclear reactors remain off-line. Caused by a magnitude-9 earthquake that triggered a colossal tsunami, the crisis at Fukushima has shaken public faith in what was previously considered a safe and virtually limitless source of energy for Japan, and forced the government to reconsider the ability of other reactors to withstand another major natural disaster. But the 48 idle reactors are not earning any money for the power companies that built them when nuclear energy was seen as the remedy for a nation imported virtually all its energy. That is why the position of the Nuclear Regulation Agency (NRA) over the future of the Tsuruga plant in Fukui Prefecture is so important, the environmental groups say.   Active fault identified After an extensive study, a panel of experts appointed by the NRA has concluded that an active fault line lies immediately beneath the No. 2 reactor at Tsuruga and that it should be decommissioned at the first opportunity. The study into the seismic resilience of the plant was only ordered by the government in the aftermath of Fukushima and the fault had not been detected before the 1,160 megawatt reactor went into operation in February 1987. The No. 1 reactor at the site was the oldest commercial reactor in Japan before it was shut down for a routine safety inspection in January 2011, but has never been given the green light to restart operations after the Fukushima disaster. Japan Atomic Power Co. (JAPC) also had plans to open two further reactors at the plant in the coming years, but both those projects are on hold. Announcing its recommendation for the No. 1 reactor, Kunihiko Shimazaki, the NRA commissioner, told DW, 'It is lucky there has been no accident at the reactor.' A spokesman for the organization insisted that the NRA had followed objective and scientific rules before reaching its decision and that it would stand by its findings - but he did admit that pressure was being applied to the agency. As soon as the NRA's decision was announced, Yasuo Hamada, the president of JAPC called a press conference in which he attacked the agency for not giving his company the chance to explain its position on the matter. Hamada also claimed that the panel's decision was not based on objective data and facts.   'Inappropriate action' The decision is 'really an inappropriate action taken by the regulator, which exercises public power,' he said. JAPC insists that the fault is not active and that it has hired its own experts to compile a report that will counter the NRA's findings and permit the company to restart the reactor. 'Our company has an opposite opinion and we hope that before the final decision is announced at the end of June, our position will be clear,' a spokesman for the company told DW. If the agency sticks to its guns and is backed up by the government, then JAPC will be obliged to permanently shut the facility down and take a huge financial hit. But the industry as a whole, as well as many politicians whose constituencies are home to nuclear plants and have built close relationships with those firms in return for permitting the construction of reactors are still fighting their corner. In March, dozens of members of the ruling Liberal Democratic Party set up a group to demand the resumption of the nation's nuclear reactors on the grounds that ensuring a stable supply of energy is crucial to economic growth. The Yomiuri newspaper, in a May 16 editorial, also sided with the industry and questioned the expert panel's 'insufficient grounds' for determining that a fault exists beneath the reactor and criticised the panel chairman. 'We have to say Shimazaki has been chairing the panel with a lack of fairness and based on predetermined conclusions,' the editorial stated. 'When it comes to the fault beneath the No. 2 reactor, JAPC insists it is not an active fault, as it has been inactive for 120,000 to 130,000 years.' The editorial went on to say: 'The operator came to the conclusion based on an analysis of soil in the fault, and has been beefing up its efforts to conduct backup research. The NRA should not reach a hasty conclusion at a time when JAPC has been continuing its own research.'   Utilities' own research But that is exactly part of the problem that afflicted the nuclear energy industry before March 2011 and directly contributed to the ongoing crisis at the Fukushima plant, says Hajime Matsukubo, of The Citizens' Nuclear Information Center. 'In the past, the government allowed the utilities to carry out research to determine if one of their reactors was on a site with an active fault,' he said. 'Predictably, they never said there were any dangers and were giving permission to go ahead. Now, after Fukushima, we can see just how dangerous that policy was,' he said. 'The Japanese people do not agree that the nuclear reactors should be restarted and a recent opinion poll in the Asahi newspaper showed that 70 percent of people are opposed to nuclear energy.' The NRA is coming under 'huge pressure' for the company to be permitted to restart the Tsuruga reactor - from the company, politicians, media that support the government's position on nuclear power and - quietly - the ministries that oversee energy and trade and industry policies. 'All we want is for them to accept the scientific findings that there is an active and potentially dangerous fault beneath that reactor,' Matsukubo said.

Fossil fuel subsidies outstrip renewables funding by billions

Fossil fuel subsidies outstrip renewables funding by billions
Back in 2009, at the G20 summit in Pittsburgh, leading heads of state decided that subsidies for oil, gas and coal would slowly have to be cut worldwide. The closing statement of the meeting reads:
'The inefficient subsidization of fossil fuels supports wasteful behaviour, complicates investments in clean energy sources and undermines efforts to fight the dangers of global warming.'
Move forward five years and international organizations such as the World Bank, the International Monetary Fund (IMF) and the International Energy Agency (IEA) continue to report the problem of fossil subsidies around the globe. Depending on the calculation method used, estimates of the amount of fossil fuel subsidies worldwide varies between 400 billion ($548 billion) and 2.6 trillion euros per year.
According to IEA data, fossil fuel energy use is subsidized to some extent in just about all countries with oil and gas deposits. Countries like Iran, Saudi Arabia, Russia, Venezuela and Nigeria rank their fossil fuels well below the market price for electricity, transport and heating within their own state.
About a quarter of global subsidies for oil and gas, the IEA says, are accounted for by importing countries. In order for energy to be affordable for the population, imported fossil fuels are also kept cheap in countries like India, China and Indonesia.
The problem of fossil fuels
Swantja Küchler, an economist from Green Budget Germany, told DW that money from German state budgets is used to keep prices low. She explained that tax breaks exist for the fossil fuel industries too and pointed out that Germany provides state aid to the coal industry.
'This is direct assistance so German coal will be cheaper,' Küchler said. And farmers 'only have to pay about half of the amount of tax on diesel'.
Within scientific and political circles, the costs incurred by burning fossil fuels is greatly disputed. Carbon dioxide emissions have a knock-on effect across society, primarily through climate change.
'It is estimated to be about 80 euros per ton of CO2,' says Küchler. 'The price has never previously been determined, but instead it's passed on to society.' The worldwide cost on the climate is around 2.7 billion euros per year, Küchler estimates.
Some institutes and experts classify these as-yet unpaid climate costs as fossil subsidies and include them in their calculations. Others leave them out. That would explain the huge discrepancies between figures from the IMF and the IEA, says Küchler. She is currently comparing international studies, in an attempt to pinpoint costs represented in the published figures.
Germany also guilty
Germany and many other EU countries keep a record of their subsidization levels of fossil fuel industries. The OECD also monitors subsidies worldwide.
Economic scientists, energy experts and politicians are in agreement that fossil fuel subsidies don't just speed up damage to the climate, they also interfere with competition. The phase-out of fossil fuel subsidies is actually an important instrument in tackling climate change, says Achim Steiner of the UN Environment Program.
'If we compare the different energy providers on price right now, then we can see renewables will overtake fossil fuel suppliers very quickly,' Steiner told DW.
According to Germany's Federal Environment Agency, the country set aside 52 billion euros for fossil fuel subsidies in 2010. That represented about a sixth of the German national budget. By comparison, in the same year renewable energy was subsidized to the tune of around 10 billion euros.

Bill Gates regains top spot in Forbes rich list

Bill Gates regains top spot in Forbes rich list
Forbes magazine estimated Gates' net worth at $76 billion (55.2 billion euros), as he returned to the top of the publication's Billionaires List. Gates has held the top spot for 15 of the last 20 years, but had spent the previous four years below Carlos Slim Helu, whose worth was estimated at $72 billion.
Forbes on Monday said that 268 new billionaires joined this year's list, while 100 dropped off the rankings and 16 former members passed away. At 1,645 in total, Forbes had never listed more US-dollar billionaires. The magazine said that 1,080 of the billionaires were self-made.
Spanish clothing magnate Amancio Ortega, whose assets include the Zara retail chain, maintained third position and his spot as the wealthiest European, ahead of famed US investor Warren Buffet in fourth.
The top 10 alone accounted for a net worth of just over $500 billion, or slightly more than the estimated 2012 gross domestic product of Norway, Poland or Belgium.
German supermarket sweep
Karl Albrecht, the 94-year-old founder of the Aldi-Süd supermarket chain also active in English-speaking countries, was Germany's best-placed billionaire, 23rd in line at $25 billion. Theo Albrecht Jr, nephew to Karl and inheritor of the Aldi-Nord chain, and his family placed in 36th. Dieter Schwarz, whose retail empire includes Kaufland and Lidl, was the second-best-placed German in 29th position.
Facebook's Mark Zuckerberg jumped up to 21st on the list as his net worth more than doubled to $28.5 billion, as Internet moguls continued to climb. Google Inc founders Larry Page ($32.3 billion) and Sergey Brin ($31.8 billion) placed in 17th and 19th, sandwiching Amazon.com Inc's Jeff Bezos ($32 billion).
At 492, the US boasted the most billionaires, followed by China at 152 and Russia on 111. Tycoons from four new countries joined the Forbes' nine-naught club; meaning Algeria, Lithuania, Tanzania and Uganda were all represented for the first time.

Will US budget cuts lead to splendid isolation?

Will US budget cuts lead to splendid isolation?
US President Barack Obama publishes his budget on Tuesday, a week after Secretary of State Kerry had warned that cuts in military spending potentially signaled a 'new isolationism' among the American public and its elected representatives.
'This not a budget we want,' Kerry told reporters last Wednesday. 'It's not a budget that does what we need. It was the best the president could get. It's not what he wanted.'
'Look at our efforts to get the president's military force decision on Syria backed up on (Capitol Hill),' the secretary of state said. 'Look at the House of Representatives with respect to the military and the budget.'
'All of those diminish our ability to do things,' Kerry said, adding that the US was 'acting like a poor nation.'
But according to Andrew Bacevich, a professor of international relations at Boston University, accusations of 'isolationism' are little more than a political tactic used to delegitimize critics.
'This is standard American politics,' Bacevich, a Vietnam veteran and former army colonel, told DW. 'There seems to be a belief in Washington that if you can portray your critics as isolationists, that doing so will then strengthen one's own claim to wisdom. The United States is not an isolationist country - quite frankly it's never been. Certainly it's not today.'
‘Looking for effective leadership’
Last December, a poll conducted by the Pew Research Center and the Council on Foreign Relations indicated that 52 percent of Americans believe the US 'should mind its own business internationally and let other countries get along the best they can on their own.' That's the highest percentage recorded since the question was first asked more than 50 years ago, according to Pew.
But David Adesnik, with the American Enterprise Institute (AEI), does not believe the data points to a broad isolationist sentiment among the American public. The poll also found that 72 percent of Americans favored a global leadership role for the US so long as other powers shared the burden.
'There’s no question that Americans are dissatisfied with where their foreign policy has been for pretty much a decade,' Adesnik, an expert on national security policy, told DW. 'There are a lot of important signs in the data that they are looking for effective leadership. They are not looking for someone to take them out of the role of leadership.'
'Look at the costs of what happens when America doesn’t stay engaged,' he said, citing the metastasizing civil war in Syria and the confrontation in Ukraine. 'We have forgotten that when America doesn’t take a leadership role, you get increasing chaos.'
Military budget cuts
The president's budget would cut military spending by $31 billion in 2014 and by another $45 billion the following year. That would reduce the defense budget to $496 billion in 2015, roughly equivalent to the spending levels before the 9/11 terrorist attacks. According to US Defense Secretary Chuck Hagel, the Pentagon plans to reduce the army from 520,000 soldiers to between 440,000 and 450,000 troops, its smallest size since before World War Two.
While Bacevich says these cuts will 'make it more difficult for the United States to invade and occupy countries,' he believes this is a positive development given Washington's mixed record in Afghanistan and Iraq.
But according to Adesnik, the cuts signal 'a lack of appreciation of the continuing importance of military power after the wars in Iraq and Afghanistan.'
'The idea that the army is taking the brunt of the cuts relates to part of the idea that we can plan only for contacts where air and naval power are likely to be predominant, whether that is in a conflict with China, or we hope that’s the shape of a potential conflict with Iran,' he said.
Although the Pew poll indicates that a majority of Americans want Washington to 'mind its own business' in the world, 56 percent of respondents also said that they want America to remain the sole military superpower.
Culture of 'self-restraint'
Last year, President Obama decided to consult Congress on the question of launching military strikes against Syria for the Assad regime's alleged use of chemical weapons.But after the inconclusive interventions in Iraq, Afghanistan and Libya, congressional opposition to the use of force in Syria proved much stiffer than many officials, including Secretary of State Kerry, had apparently bargained for.
'To contrast 2014 with 2002, yes, there is reluctance on the part of the American people to endorse any large scale use of force,' Bacevich said. 'Because a large scale use of force in the previous decade didn't produce the results that were promised.'
'So there is a broader current of self-restraint, I wouldn't call it isolationism,' he said.
According to US foreign policy expert Joseph Nye, 'prudence is not the same as isolationism.'
'A smart power strategy starts with a clear assessment of limits,' Nye, a professor of international relations at Harvard's Kennedy School of government, wrote in an editorial for Project Syndicate on February 12. 'The number one power does not have to man every boundary and be strong everywhere.'